The automotive market is a heavily interconnected world with many participating partners and heterogeneous drivers. On the one hand, markets which are rapidly growing must be served, quick rollouts managed, and smooth logistics implemented. On the other, saturated markets require new ideas for mobility, customer retention and value creation in service processes in order to achieve sufficient margins.

Technical innovations also make a difference. The electric power train reduces the need for service and therefore direct customer contact. Connected Car opens up entirely new opportunities for interaction with customers, and customers are becoming more discerning and want personalized service. Information about the life cycle of customers and vehicles is gaining in importance. It is the basis for outstanding sales management and therefore future success.

Sales and Service for a Customized Product


Sales, transport, vehicle preparation, insurance, leasing, service, warranty, spare parts, customer relations, or resale – a vehicle passes through many hands from the factory to the scrapheap.

Despite differences in individual business, all companies face the challenge of setting up their processes and linking them so that data on each individual vehicle is available throughout its entire life cycle.

After all, the intelligent use of vehicle’s history, and that of its owner, is a competitive factor for all partners in the value chain.
And this doesn’t just apply to cars, but equally to motorcycles, commercial vehicles, buses, construction machinery, forklifts, and agricultural equipment.

Our Skills in Sales and Service

At proaxia we work with customers from all areas of the automotive landscape. We are trusted with the vehicle processes for various brands, in a range of markets and countries, and from the specific perspective of the different process participants.

Vehicle LifecycleExperience from our long-term collaboration with customers, our exchange with innovative university projects, and our own research projects for deploying new technologies allows us to continually expand our skills and expertise. We have a solid basis for designing comprehensive process and solution architectures and implementing flexible and future-proof solutions.

We are highly committed to managing complexity, supporting innovative business models, and establishing workflows in and between companies so that you can grow with the changes of the market.

We get your sales and service processes running and integrate manufacturers, distributors, dealers, fleet providers, and your partners for sustainable business success in a networked market.

Our expertise with SAP dealer solutions

SAP and proaxia agreed in early 2020 to deepen cooperation to make available an Intelligent Enterprise Solution for Automotive Retail based on SAP S/4 HANA, as early as possible. This next-generation solution will support customers in vehicle sales and service, allowing them to respond to the latest market trends with effective business processes. The solution is tailored to the needs of vehicle and construction machinery dealers, as well as enterprise fleets, independent repair providers and workshop chains.

In taking this step, proaxia continues its successful development partnership with SAP:

  • Our consultants have implemented SAP Dealer Business Management (DBM) with a wide variety of brands, in more than 30 projects worldwide
  • proaxia DBM|E, a best practice solution extending SAP Dealer Business Management (SAP DBM) to continually meet specific requirements of the market

Based on our agreement with SAP, we have developed a complete solution, built on new technologies, that offers customers the flexibility they need to adapt their processes and IT environments to new requirements, and to take advantage of new business opportunities. This approach supports customers who have previously installed the SAP DBM solution to transitioned into the Intelligent Enterprise Solution for Automotive Retail, trouble-free and with the highest investment protection possible.

proaxia Vehicle Sales and Service (VSS)

The integrated management system offers features for new and used vehicle sales, spare parts shops, and for scheduling workshop appointments and managing jobs, including time recording and integrated guarantee management. Numerous business functions optimize specific workflows in service departments and workshops. proaxia VSS additionally allows modelling of specific requirements for regional markets, industry segments and brands.

proaxia VSS is based on SAP S/4HANA. The complete solution unites in one product features from SAP DBM 8.10(Core), proaxia DBM|E as well as additional innovative products (Innovation).

For more information:
proaxia VSS
NEWS – SAP and proaxia to Deliver an Intelligent Enterprise Solution for Automotive Retail Based on SAP S/4HANA®

proaxia DBM|E® – Tuning for your SAP Dealer Business Management

proaxia DBM|E is ideal for extending your SAP® Dealer Business Management (SAP DBM) to adapt the system to your requirements, to accelerate implementation and migration, to share best practice processes and innovative developments with all proaxia DBM|E users, and at the same time reduce the costs of further development and maintenance.

For more information: proaxia DBM|E

Our Services

We specialize in sales and service processes throughout the life cycle of the vehicle. Complex system landscapes with heterogeneous solutions and the requirement for consistent, globally available data and continuous processes are our daily business.

We work with you to develop future-proof processes and system architectures that provide tailored support for your business. In doing so we integrate SAP® standard solutions, customized add-ons, and innovative proaxia products, as well as specific solutions from vehicle manufacturers and third parties into existing IT landscapes.

Our services include:

  • Process consultation in sales and service
  • Solution architectures for integrated processes
  • SAP for Automotive implementation
    • Optimization of existing solutions
    • Implementation of new solutions
    • Customized add-ons
    • Integration of special solutions
  • Template development and global rollouts
  • Application management and continual further development
  • Project management and method coaching for efficient project workflows
    • proaxia ENGINE, project methodology for systematic and structured procedures during business transformation
    • proaxia ValueApp®, method for modern and agile development procedures in projects involving all types of mobile technologies

Our Automotive Solutions

In our projects we build on tried-and-tested SAP for Automotive solutions and also offer our own solutions for optimizing and supporting special processes.


SAP Dealer Business Management (DBM) – more under Solutions

SAP Vehicle Management System (VMS) – more under Solutions

SAP Warranty Claim Processing (WTY) – more under Solutions

SAP Dealer Portal for the Automotive Industry (DP) – more under Solutions

SAP Cloud for Customer (C4C) – more under Solutions

proaxia Vehicle Sales and Service (VSS) – more under Solutions

proaxia DBM|E – Extension for SAP DBM – more under Solutions

proaxia VMS|E – more under Solutions

proaxia Mobile Service Advisor (MSA) – more under Solutions

proaxia Rental Add-On – more under Solutions

SalesDriver and AfterSales Driver – more under Solutions

Your Advantages with proaxia

  • Process Expertise
    Benefit from the extensive process expertise of our consultants in sales and service, from manufacturer to distributor and from dealer to customer.
  • SAP for Automotive Solutions
    In our projects we build on tried-and-tested SAP for Automotive solutions and also offer our own solutions for optimizing and supporting special processes. proaxia is a leading global consultancy partner for all SAP Automotive solutions.
  • Approach
    Ensure the success of your project with our methodical and practical approach.
  • Partnership
    Enter a trustworthy partnership for the continuous improvement and further development of your applications.
  • Experts from proaxia
    Rely on experts from proaxia to handle changes in your business with flexibility and innovation.
  • Innovation
    Benefit from our experience from innovative projects with customers and partners (SAP, Lausanne QES Annual Report, CTI Commission for Technology and Innovation in Switzerland and further Partners).
  • International Presence
    With locations in Europe, Middle East & Africa and Asia, and a strategic partnership in the USA, we are fully qualified for both local and international rollouts. proaxia has also successfully coordinated rollouts in South America.