About us

proaxia consulting group ag is an international management consultancy firm with headquarters in Switzerland and branches in Europe, MENA Asia and USA.

With over 200 consultants in the German-speaking regions, Poland, MENA, China, Japan, Singapore, Indonesia and USA. The company guarantees the implementation and support of top-class solutions and service concepts of a consistently high standard.

proaxia specializes in sales and service processes as well as auxiliary replacement parts logistics processes in the automotive and discrete manufacturing sectors.

As a SAP partner we have extensive knowledge of SAP Business Suite ECC and SAP S4/HANA for Automotive. We develop impressive solutions and integrate customized add-ons, innovative proaxia products, and specific solutions from manufacturers and third parties.

proaxia specializes in sales and service processes as well as the supporting spare parts logistics processes in the automotive, discrete manufacturing and industrial service sectors.

Areas of Expertise

SAP Partner Strategie Vertrieb und ServiceOur areas of expertise include:

  • Consultancy for business and IT processes and technologies
  • Introduction, optimization and enhancement of SAP solutions
  • Development and integration of cloud applications and mobile business solutions
  • Development of individual software and integration with SAP environments
  • Master data concepts and management
  • Project implementation and rollouts (local and international)
  • Application management and support


Facts and Figures

Founded 2008

Headquarters Switzerland

Legal structure Stock corporation under Swiss law


  • Switzerland (Spreitenbach)
  • Germany (Nuremberg)
  • Poland (Wroclaw)
  • China (Beijing)
  • Japan (Tokyo, Osaka, Hyogo, Nagoya)
  • Singapore
  • Indonesia (Jakarta)
  • MENA Middle East, North Africa (Dubai)
  • USA (Beavercreek, OH)


  • 200 consultants at proaxia
  • Network of more than 350 SAP consultants


2008 – proaxia consulting group ag founded in Switzerland

2009 – Branches opened in Germany (Nuremberg) and Poland (Wroclaw)

2010 – proaxia Japan, KK founded

2010 – proaxia consulting group China Co., LTD founded

2012 – Winner of “SAP Partner Appiade 2012,” 1st place for Mobile Service Advisor

2012 – Special Expertise Partner for SAP in the area of Sybase unwired platform (SUP)

2012 – Winner of “SAP Mobile App Challenge for Partners in EMEA & DACH”

2013 – Certification as a Partner Center of Expertise by SAP

2013 – Winner of “SAP DACH Partner Excellence Award” for “Top Partner Mobile”

2013 – Finalist for the “SAP Pinnacle Award” in the category “Packaged Mobile Application Innovator”

2014 – proaxia asia pacific PTE. LTD founded in Singapore

2014 – proaxia Indonesia / Jakarta founded

2016 – proaxia automotive k.k founded in Japan

2016 – SAP and proaxia announce proaxia DBM|E® partnership

2017 – proaxia consulting MENA DMCC founded in Dubai

2018 – proaxia consulting Saudi Arabia founded in Jeddah

2019 – proaxia consulting group INC founded in USA

2020 – SAP and proaxia intensify their partnership in the field of “Intelligent Enterprise Solution for Automotive Retail” based on SAP S/4 HANA®

2020 – proaxia achieves Gold-Status in the SAP PartnerEdge Program








MSA App Challange Winner

SAP Pinnacle Award









Our Objectives

Since the company was founded, we have consistently pursued our objectives. We measure our success not just against revenue or profit, but also against six long-term company objectives:



  1. Long-term customer relationship – We cultivate long-term customer relationships based on mutual trust.
  2. Highly motivated & experienced employees – Our consultants have years of experience and in-depth specialist knowledge. They share our values.
  3. Long-term growth –  We place value on long-term growth.
  4. Sustainable profit – To finance organic growth, we generate the appropriate profit.
  5. Lighthouse projects – We take pleasure in creativity and implement innovative projects for the benefit of our customers.
  6. Market leadership – We are recognized in our markets and are some of the best in the industry.



Our Values

„Walk the talk“ – We keep our promises.

  • We strongly believe that only people with the same attitude work together successfully. For that reason, we make a commitment as a team to align our actions with shared values. This is reflected in our company name with the Greek word “AXIA”, which means “value.”
  • We have a streamlined support organization and place value on sending you employees with the right qualifications to work on site.
  • We can provide clean project management, from contract and invoicing to change request and the documented conclusion of the project.
  • We, every single employee and the management team, stand for “value delivered as promised”


The management team at proaxia has in-depth industry knowledge in the automotive and discrete manufacturing sectors. We consistently apply our years of international experience and comprehensive expertise in professional services for the benefit of our customers.


Management Team in Europe

Dr. Peter Lindtner (CEO, President of the Supervisory Board)

Dr. Peter Lindtner has worked as a consultant for professional services for over 25 years, successfully managing and heading up a number of complex projects. He was heavily involved in the founding and development of a well known Swiss management consultancy firm as a long-standing member of the Executive Board. He has detailed industry knowledge, both in industrial and trade sectors. Dr. Peter Lindtner has acquired special expertise in international projects.


Susanne Tiedtke (Chief Financial Officer)

As a Senior Finance Executive, Susanne Tiedtke has almost 20 years of international management experience in manufacturing, retail and logistics companies. She is an innovative solution architect who, in addition to various responsible finance positions at group, regional and country level, also has expertise in managing IT, HR and legal departments. She drives change and values continuous process improvement, which she has impressively demonstrated as a leader of complex, cross-functional projects, especially ERP and MI systems implementation and post-merger integration.


Peter M. Brak (Head of FSM Consulting)

With over 30 years of professional experience, management of numerous international projects, and expertise with method tools, Peter M. Brak is a valuable expert for modern and agile development methods and innovative projects involving mobile technologies. Peter M. Brak has PRINCE2 certification as a “Registered Practitioner in Project Management.” At proaxia he is responsible for the company’s own set of methods and for ensuring the methodical basis and implementation-oriented execution of projects.


Dr. Marcin Granowicz (CTO, Head of Business Technology and Product Development)

Dr. Marcin Granowicz has continually worked in the areas of system integration and software development since 1986. His experience ranges from leading international teams with over 100 employees to being the member of the Executive Board of a software development center. With knowledge acquired from several hundred software and integration projects, plus his international experience and excellent people skills, Dr. Marcin Granowicz is a valuable point of contact for customers, partners, and employees.


Rainer Lenk (Head of Automotive Europe)

Rainer Lenk is responsible for the Automotive – Sales and Service segment in Europe. Rainer stands out due to his in-depth industry knowledge of sales and service processes ranging from manufacturer (OEM) and importer to dealer. His international experience from over 20 automotive projects with a volume of over 30 man-years, along with his detailed knowledge of Industry Solution SAP for Automotive and his excellent people skills, makes him a contact person who is very much in demand among our customers.


Rainer Soehlemann (Head of Discrete Industries)

Rainer Soehlemann is responsible for Management Consulting at proaxia. His twin passions are service processes and CIO services. He is a valuable partner for our customers thanks to his years of experience with international projects and his active leadership in the transformation of companies and their IT systems. His core competencies lie in the areas of business transformation, business innovation through IT, IT strategy, business alignment of IT, and enterprise architecture. Rainer Soehlemann has an MBA with a focus on sales and over 20 years of experience in leading roles in international management consulting.



International Management Team

Yoshihiko Maeda (Supervisory Board, CEO proaxia Japan)

With over 35 years of experience in the consulting industry in various executive roles in Asia (focus on China and Japan), Yoshihiko Maeda is now expanding proaxia’s business in Asia and developing it further. Yoshihiko Maeda has worked for leading IT and consultancy providers and cultivated an excellent network of contacts. This network and his proven capabilities in building up successful branches in Asia are valuable both for our customers as well as for the entire group.


Zhaoyun Wei (CEO proaxia China)

Zhaoyun Wei has been working in the SAP ERP environment for over 10 years, seven of which were spent working directly for SAP Japan. During this time, he successfully led several key projects as a project manager in Asia. He has been active, predominately in China, since 2005 and shared responsibility for the Chinese branch of an international management consultancy. Zhaoyun Wei not only bridges the gaps between Japan, China, and Europe, he is also a proven expert in IT management, SAP implementation, and integration of supplementary products. As CEO he has now taken responsibility for coordinating the proaxia China joint venture.


Jan Pedras (Head of Automotive APAC)

With over 20 years of experience and well-honed skills, Jan Pedras is a prominent software and development architect. He has successfully led projects in over ten countries across different time zones. Our customers hold him in high esteem as a contact person, especially for development challenges that arise during international rollouts or roll-ins. He is responsible for the further development of our Automotive International team and the successful execution of large customer projects. Jan Pedras is based in our Singapore location.


Guenter Lasser (Head of Automotive MENA)

Guenter Lasser has been working in the field of SAP implementations and consultancy for over 30 years. He is one of the most experienced project managers and architects in this area. As a true “global citizen” he has lived and worked in every continent. Guenter Lasser worked at SAP in various roles for more than 20 years, and from 2006 to 2009 as Global Vice President Industry Business Unit Automotive. Our customers like that he is also able to work on projects “hands on” in addition to utilizing his project management and people skills.


Takashi Takagi (CEO proaxia Singapore)

Takashi Takagi worked for various multinational companies before joining proaxia. From 1988 to 2001, he worked for a global Swiss pharmaceutical company and then went on to join the Japanese subsidiary of a renowned Swiss SAP consultancy firm. He has been with proaxia since 2010 and is responsible for proaxia Asia in Singapore.

Supervisory Board

Members of the Supervisory Board:

  • Dr. Peter Lindtner (President)
  • Yoshihiko Maeda (Member)
  • Willy G. Wolf (Member)
  • Dr Adriano Vigano (Member)

Advisory Board

Dr. Kerstin Geiger Advisory Board member of proaxia consulting group ag)

During her career with SAP, Dr. Kerstin Geiger held several senior management positions, most recently that of Senior Vice President of SAP Asia Pacific Japan (APJ) and head of the Industry Value Engineering unit. She combines many years of management experience with in-depth understanding of customer requirements and an impressive network of contacts in the SAP ecosystem. As a consultant, she enjoys a high level of confidence among top customers from all areas of the manufacturing industry.

She will support proaxia primarily in its collaboration with SAP and in developing customer relations in Automotive and Discrete Manufacturing.


Board of Directors of proaxia holding ag
Rolf Rageth resigns as of 31.3.2021